No matter your business size or the products and services you sell, a website is a must for all small businesses. Yet even today nearly 50% of small businesses don’t have a website and a much higher number don’t engage in any type of online marketing. According to a recent small business survey from Yodle, 56% of those with websites don’t bother to measure the results of their marketing program, that is if they have a marketing program in the first place.
If you don’t know why your small business needs a website take heart you’re not alone.
I’m sure that just like most small business owners you have put your sweat and tears into building your business. You may think your customers don’t care about your story but you’d be wrong. Along with your products and services new and old customers want to know why they should do business with you and why your business is different from all your competitors. People want to know who you are as a business owner and where your expertise comes from.
- Q: I have a very small business with only a couple of employees, why do I need a website?
The size of you business doesn’t matter when it comes to creating a website. 85% of shoppers use the Internet when looking for info and directions before they ever go to a newspaper or phone-book (remember phone books?)
- Q: The products and services I offer are not the type sold on the web, does that make a difference?
It doesn’t make a difference when it comes to making your business visible to anyone who might be interested in what you offer. There are millions and millions of people willing to purchase what they need on the web. If you sell something chances are there are ways to sell it on the web, at the very least you’ll be promoting it to a wider audience.
- Q: My direct competitors have very little or no web presence so why should I?
This is a great reason to build a business website right now, if your competition is low you’ll have an easier and less expensive route to being seen, And if your competition is not showing up in search results you can bet someone from the next town or county is. It really is not about your competition as much as it is about your business being out-front and center for everyone to see.
- Q: Ok, what’s the main reason to have a website?
First and foremost you want as many people as possible to know about your business and to have access to your contact info along with why they should do business with you. Showcasing your expertise along with any professional affiliations and community involvement goes along way toward gaining the attention and trust of potential customers.
It’s possible your business does things differently and more effectively than your competitors, people want to know that so they’ll get the most return for their time and money.
It’s possible to build your own website but in order to get the most exposure and bang for your time and money it’s important to consult with a qualified professional so you can get your message in front of the largest number of customers. No matter the size of your business the marketing of it is extremely important for long term success.
Do you know who Your Audience is?