No matter the size of your business or the products and services you sell, a website is an important component for all small businesses that want to keep their doors open. And when it comes to increasing sales, a website is one of your best investments.
Yet even today nearly 40% of small businesses don’t have even a rudimentary website, and a much higher number don’t engage in any type of online marketing. According to a recent small business survey from Yodle, 56% of those with websites don’t bother to measure the results of their marketing program, that is if they have a marketing program in the first place.
If you don’t know why your small business
needs a website take heart, you’re not alone.
I’m sure that just like most small business owners you have put your sweat and tears into building your business. And you may think your customers don’t care about your story but you may be quite surprised to find out, they do. Along with your products and services new and old customers want to know why they should do business with you and why your business is different from all your competitors. People want to know where your expertise comes from and what values shape the company.
businesses can no longer afford to be faceless entities. To survive, businesses need to connect with audiences, pull at their heartstrings, and engage with them on a much deeper level than seen before.
recent article from Forbes
- Q: I have a very small business with only a couple of employees, why do I need a website?
The size of you business doesn’t matter when it comes to creating a website. 85% of shoppers use the Internet when looking for info and directions before they ever go to a newspaper or phone-book (remember phone books?)
- Q: The products and services I offer are not the type sold on the web, does that make a difference?
It doesn’t make a difference when it comes to making your business visible to anyone who might be interested in what you offer. There are millions and millions of people willing to purchase what they need on the web. If you sell something chances are there are ways to sell it on the web, at the very least you’ll be promoting it to a wider audience.
- Q: My direct competitors have very little or no web presence so why should I?
This is a great reason to build a business website right now, if your competition is low you’ll have an easier and less expensive route to being seen, And if your competition is not showing up in search results you can bet someone from the next town or county is. It really is not about your competition as much as it is about your business being out-front and center for everyone to see.
- Q: Ok, what’s the main reason to have a website?
First and foremost you want as many people as possible to know about your business and to have access to your contact info along with why they should do business with you. Showcasing your expertise along with any professional affiliations and community involvement goes along way toward gaining the attention and trust of potential customers.
It’s possible your business does things differently and more effectively than your competitors, people want to know that so they’ll get the most return for their time and money.
It’s possible to build your own website but in order to get the most exposure and bang for your time and money it’s important to consult with a qualified professional so you can get your message in front of the largest number of customers. No matter the size of your business the marketing of it is extremely important for long term success.
Do I Need A Website? More Reasons
- 1) Your business will always be open
It’s likely the case you operate on a 9-to-5 model which means you’re losing out on possible conversions when you’re not open. Even if you run a 24-hour establishment, your market is quite limited. A website, though, is never closed for business. It can reel in clients after hours and get up those sales numbers even while you’re fast asleep in your bed. Think of it like a personal assistant who’s always on hand to take your calls while you’re away.
- 2) It can double up as a review platform
Do you rely solely on third-party reviews from Yelp? If so, you are leaving your business at the mercy of conniving competitors and malicious people. If you set up a review portal on your website, you can get around this negativity by controlling what people say. With positive and real testimonies to show for your services, you’ll mold your online perception for the better.
- 3) A website builds trust
You also need a website for the mere reason that your customers expect it. A business without a website raises major red flags and won’t do you any favors with winning over prospective clients. It often paints the picture that you’re hiding something or that your company is too amateurish. Statistically speaking, five in every ten people are suspicious of a business without a website.
- 4) It saves you time and effort
Sending out proposals, exchanging emails, and tackling the concerns of an ever-curious market base is not only tedious but also time-consuming. A website can step in and seamlessly fill those shoes for you, ensuring you aren’t plagued by FAQs that Chatbots can quickly handle in a second or two. Consequently, your business response time also improves, which bodes well with potential customers. Additionally, you can channel this freed up time to a different aspect of your company.
- 5) You’ll tap into a critical market base
Did you know that most people opt to look up a service or product they need online even if there is a store right across the street? Well, they do and, in particular, about eight out of ten individuals come to a purchasing decision after going through websites. Without such a platform, you’ll be missing out on this large chunk of traffic.
Do I Need A Website? Conclusion
My uncle never flipped the sign on the front doer from CLOSED to OPEN until he was 100% sure that everything was ready for the first customers who entered his candy shop.
Before he invited people to shop in his store he carefully cleaned the shop windows and polished the glass in the display cases, before he flipped on the little while lights wrapped around the ceiling of the shop he made sure everything was arranged and all shelf’s where full.
A website is no different than a physical shop in one big respect. You only get one chance to make a 1st impression. And however you decide to present your business on the web it’s important to remember that your website is an extension of your business. It’s important that it is updated, unique and answers all the questions your customers may have about your business and your products and services.
It’s my sincerest hope that the information on this page answers at least most of the questions you may have had about the question: Do I Need A Website for My Business?
Websites can open a wonderful door to opportunity for both you and your customers when it’s created and maintained with a strong intention to serve your customers. And I wish you good luck and many visitors on your new or updated website.
Know Your Customers
Answer This Questions. Who Are Your Customers? I ask this question because most business owners don’t know anything about their customers except maybe their first name. Getting to know what your customer wants and equally as important, what your customer needs will increase both sales and loyalty.
I created the page Know Your Customers to help small businesses get a handle on the importance of paying attention to the wants and needs of each person who walks through their door or visits their website.