Social Media is poised to continue its runaway momentum snowballing into 2013. The new year will see thousands of small businesses get in on the fun that up until now was dominated by businesses with deep pockets and consumers. It’s no surprise small business has struggled to see exactly where the payoff was before they invested time and money into the Social world but 2013 will most certainly see them finally take the plunge.
The usual cast of characters are going to be in for an awaking as the innovative use of Social Media by small business explodes in 2013. Gone are the days when only those already well known continue to dominate without competition. Keep your eyes open as Social Media Marketing Snowballs into your neighborhood.
In Social Media Marketing: The Next Generation Natalie Burg lays out a road map that you may find somewhat different than currently seen, she touts Instagram, Google+ and Viddy among others as game changers for the new year. Checkout it out.
There’s always something new when it comes to social media. And while the constant innovation can be thrilling, for some small business owners, it might start to feel more overwhelming than fun.
But whether the ever-changing nature of online networking gets you excited or makes you long for the days of snail-mail marketing, there’s no question that social media is worth the effort.
“A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites,” reported Social Media Today, “and 74% perceive social networking as valuable – if not more valuable – than networking in-person.”