“When the iPhone was first released, everyone marveled over its amazing simplicity and user experience. The world fell in love, and the mobile industry was changed overnight. Other phones, if they weren’t smartphones, were suddenly viewed as cheap and not very useful.
We have all experienced this same truth at the websites we visit. We inherently equate a great design with an upstanding company and a bad design with a company not quite as reputable or as good.”
John Paul Mains points out in his article one very important fact, Small Business rarely has extra money or people sitting around that can be dedicated to just increasing engagement with customers. Yet for many small businesses this is exactly the area where the most attention needs to be directed.
Mains goes on to suggest 4 areas of testing that may easily bring positive results in your quest of raising customer engagement without breaking the budget. The testing areas he suggests are:
- Playing With Your Fonts
- Increasing Internal Links
- Creating Better Page Headlines
- Changing Page Content Structure
There are many additional tweaks a small business can do to increase visitor engagement and an equal number of benchmarks you can keep an eye on to see how your efforts are progressing. Read the complete post: Raising Customer Engagement.