Small Business is connected to a community even if it’s an online business. Business owners and their employees can have a huge impact in their local communities that will benefit both the business and the community. And the involvement goes beyond sports into areas such as the Arts, the Environment, Education and Health.
(1) Put Marketing Money Into
Building Stronger Communities
- Use part of your marketing budget to support local hands on organizations and charities.
- Start a new employee program where they get a few hours paid each week to work for local nonprofits.
- Make your donations to results oriented organizations where people will see the results.
(2) Create Audio Interviews
- Create a rapid deployment team of employees that you can send to events at a moments notice.
- Create backpacks with your business name and logo and fill them with info products to hand out at events.Give each team member access to the backpacks.
- For large events outfit team leaders with walkie-talkies to better manage the team and coordinate setting up interviews.
(3) Get Yourself
Out Into The Community
- Sponsor free events such as guided tours of historic buildings and districts, and offer treats and entertainment afterwards.
- Another great opportunity is to sponsor celebrations of the founding of local landmarks and dates such as the 4th of July, etc.
- Sponsor free admission to movies, carnivals and parks that coincide with your towns founding.
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(4) Dig Into What You Know
- Sit with your employees and create a list of the 10 things you know the most about. (work related)
- Create a 3 panel brochure for each of the 10 things your business has expertise in. Even small things are important.
- You can use the list and brochures over the next year as guides to create how-to videos and as guides to other website content.
(5) Put Your Business Name Out In Plain Sight
- Bumper stickers may seem old school but truth is they work at raising awareness.
- If you don’t have a logo, get one. If your logo is tired and old, reinvent it. Get a catchy logo out into the world.
- And create a catch phrase such as Ask Jean or Ask Tom. Create figures and posters with your catch phrase.
(6) Create Video Showcasing Your Business
- For your first video create a history of your business focusing on your strengths and expertise.
- People love videos and will watch them before they’ll read a post. Create short 1 minute videos about each team member.
- YouTube gets huge numbers of people watching and it’s where you want to post your videos. Once on YouTube you can embed them onto your website.
(7) Invite Customers To Tell Their Thoughts
- Encourage customers to share their reviews both good and bad on your website and on Google My Business.
- Your customers have ideas on products and services, let them share those ideas with other people in your communities.
- Create a focus group of customers that you can gather a couple of times a year for a BBQ and to ask them how you’re doing.
(8) Take Part In Community Events
- Remember to participate in local events not as a business owner but as a community member.
- When you go to community events as a participant remember to not talk about yourself or your business, but instead ask about their lives and the lives of the other people there.
- Invite your employees to participate in local events as members of the community as well.
(9) Give The Gift Of Knowledge
- Share your business knowledge and expertise by teaching community workshops.
- Create a team of local business owners that collaboratively teach a series of business seminars.
- Together with other business owners create an intern program where the interns can spend time within each business the summer after they graduate high school.
(10) Develop A Co-Op Marketing Group
- Come together with other business for joint marketing campaigns in the community.
- Co-Op marketing can save money while at the same time expand the reach of each others marketing.
- Getting together with dissimilar businesses will empower your employees as well as strengthen your business.