Employees engage with employers and brands
when they’re treated as humans worthy of respect.
One thing that will remain true till infinity is; an employee who is treated well will go the extra mile for your business. Think about that for a moment, and also think about how great it would be if each of your employees used some of that extra mile enthusiasm to promote your business outside of work by talking about it on social media. If you’re anything like me that thought will make you sleep well tonight.
Making the effort to engage your employees is neither time consuming nor expensive it mostly requires you to make a commitment to interact with and treat each employee as a valuable person as well as an asset to your business.
Start off by encouraging your employees to post news about the company they find exciting and news worthy. When posting they need to do more than upload an image, they need to write some text and possibly add a link to a larger story or resource. Perhaps something like; “I’m excited about a new product or service we just rolled out and wanted to share it with everyone.”
If the words posted are not authentic people will pick up on that and treat the announcement as nothing but another advertisement. Inauthentic is no way to grab the interest of customers nor is it a good way to engage your employees. Have a 30 minute workshop on how employees can relate online.
Reward both employees and customers with discounts, mentions in the newsletter or even extra entries into an in house contest. those who are getting lots of notices and results online deserve recognition, be creative in your approach.
Another approach is to create in house teams that can be sent to events and trade shows wearing company gear. Start an group ambassador program and of course cover the events costs generously. Having 4 or 5 employees wandering the halls of a trade show asking questions and handing out info will make a huge impression and it will engage your employees.
I picked a good number of articles with lots of fresh and interesting ideas for you to use to engage your employees. Take a look below and please take a moment to give the most helpful ones a couple of thumbs up… Thanks
Dispirited, unmotivated, unappreciated workers
cannot compete in a highly competitive world.
10 Ways Your Employees Can Help Grow Your Business
Believe it or not your employees are a hugely valuable resource just waiting for you to engage to help promote and grow your business.
I've assembled 9 articles and that will in a short time make you an expert in getting your employees to help you market and grow your business. Think of these articles as a quick course in advanced marketing..
In their book No B.S. Grassroots Marketing , authors Dan S. Kennedy and Jeff Slutsky present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term.
Is asking employees to take on additional responsibilities OK? Can companies really ask their employees to post to Facebook and LinkedIn -- without rewarding them with additional compensation? The short answer is "Yes."
Are you struggling to get your social media activities off the ground? Do you want to get more people inside your organization to support your social media activities? If so, you're not alone. Small businesses to Fortune 500 companies find themselves facing these challenges.
Good staff communication is essential to business success. At the most basic level, employees who don't know what's expected of them seldom perform to their potential. "You can tie back almost every employee issue -- attendance, morale, performance, and productivity -- to communication," says Fred Holloway, an HR adviser in Medford, Oregon.
Companies understand the value of employee giving programs. Over 80% of the surveyed companies agree that their company is committed to a giving program. They also agree that employee giving impacts their ability to attract and retain talent.
It's no secret that, as a business owner, your venture is your baby. It's needy, it's frightening, and you're completely devoted to it. If only you could make your employees feel the same way. Well, at least the devotion part. The first step to getting employees pumped about the company's direction is to examine what employee engagement is.
Imagine a job where your work isn't appreciated, your effort goes unnoticed, and you could be replaced in an instant. Not exactly a place you'd want to stay for very long, is it? As a manager, this isn't the type of environment you want to encourage-not if you want your employees to stick around, that is.
Do you remember the scene in 'Far and Away' where Tom Cruise and Nicole Kidman race against hundreds of people in wagons and on horseback to stake their claim in the Oklahoma Land Rush? Now, pretend all those men and women are CEOs for companies in one industry, and you'll have a pretty good idea of what the current race to establish thought leadership is like.
If you have employees, even just one or two, they can serve as your own pseudo sales force off hours. The good news? If you treat your employees well (you do, right?), they're usually more than happy to spread the word about your company, if you show them how.
Focus, Attention, Concentration and Mindfulness are very familiar words in this early part of the 21st century. It turns out many employees have a lack of focus due to distractions in the office.
Craig is dedicated to helping small businesses grow and their marketing success by developing a deeper connection to Curiosity, Intention and Gratitude. Curiosity is the foundation of all business endeavors, capture curiosity and you’ve captured momentum.