Do you think anyone in today’s hectic and competitive business environment is surprised at how intense marketing has become? Explore online websites, radio and TV or read any hard copy magazine, at least those still publishing. And you quickly see how copying each other in ads is common place. You have to wonder, where have all the Creative Business Ideas gone? Have business owners thrown in the creative towel and simply accepted that doing what everyone else is doing is good enough?
Over the last decade I’ve noticed that more and more small business owners are throwing in the towel when it comes to being involved with the marketing of their business. There seems to be a belief that the marketing people know best. Ask yourself do the marketing people know my customers and my business better than I do? I’d be quite surprised is the answer is, yes.
I think there is a something we are not talking about, something small business owners are not talking about. I think business owners are opting out of being involved in there own marketing campaigns because they don’t think they are creative or that they don’t have any imagination.
I’m writing this post because I think if you run a successful small business or even a somewhat successful small business you have an imagination that is ripe for the picking and you have many creative business idea that can benefit current and future success and growth of your business and dreams for that business.
Below you’ll find 10 ideas that can help you along the marketing path of your small business. These 10 ideas along with the 30+ ideas you’ll find in the infographics to the right of this blog post will I hope energize your imagination and lead to a huge spike of creativity and innovation in your work.
10 Creative Business Ideas
(1) A Day For Your Customers
Each year there are four days called Get To Know Your Customer Day, these days occur on the 4th Thursday in January, April, July and October.
#GetToKnowYourCustomersDay is a wonderful opportunity to throw open the doors to your brick and mortar business. If you are an online business rent a local diner or local hall and make it open to the public. If it’s sunny and warm setup a huge tent and have a BBQ, and don’t forget there will be vegans and vegetarians showing up.
To generate the biggest bang I suggest creating a combination event with 3 or 4 other local businesses as the best way to get the word out. And of course invite the members of local business groups to attend and help you celebrate #GetToKnowYourCustomersDay .
The key to success for an event like this is to focus on the needs and wants of the customers and not on trying to sell of convert them to your products and services. Ask them questions, hand out questionnaires with stamped envelopes they can mail to you and display customer service numbers and emails on cards you’ll hand out.
Make #GetToKnowYourCustomersDay fun and informative at the same time. Answer all the questions your attendees have and promise to get back to them if you need to research something. Remember, this day is about the customer.
(2) Engage Your Active Side
This next creative business idea may seem out of place in the conversation but in reality it needs to rank at the top of any list for this topic.
in the creative world engaging our active side by regularly walking either by yourself or in a group is a known way to energize creativity.
“ All truly great thoughts are conceived while walking.Friedrich Nietzsche
Walking opens out breathing to the fresh air that in turns stimulates out brains and body as well as kicking our stress to the curb.
When we engage with our active side we open space in ourselves for new and innovative ideas. I recommend kick-starting your active side at least 4 or 5 times each week and encouraging your employees to do the same.
Checkout Unblocking Creativity over at Mindfulness Creates for a few more tips.