Always Create Headlines With The Reader In Mind Recently I found myself stopping and staring into the windows of the local bakery. I marveled at the hand woven baskets overflowing with fresh baked bread, rolls and croissants, but it was the cakes that caught my attention on a deeper level. There must have been a …
How to Cultivate Curiosity in Your Company It’s great to hire curious people, but over time, people’s curiosity can fade. Sometimes, employees become complacent, and the work environment stifles curiosity. Luckily, there are things you can do to both encourage curiosity and keep it alive where it already exists: Provide consistent learning opportunities. Whether you …
Creativity Is Easy and Not Easy To Find Creativity is often one of those words meaning everything and nothing at the same time depending on your relationship to it the moment it pops into your head or you see it staring at you from a webpage. If you’re moving forward on a project it might …
Lots of Things You Need to Know About Creativity Read More »
Don’t Get Caught In A Search Engine Rut Our daily use of the same search engines may seems trivial but in reality it hurts not only our business it hurts our customers as well. Each search engine has a series of algorithms that favor some website while excluding others, this favoritism may be deliberate, it …
Things Change and Creating Content and SEO are not Immune It used to be we would try to get all our back links built around a couple of keywords so we could dominate search results for those keywords. And if you are still doing that now it’s time to change your tactics. The gold standard …
Boilerplate CSS for “after” In the years since it entered marketers’ radar screens, social media marketing has often been described as conducting “conversations.” But the facts just don’t bear that out. The dominant setting for social media is Facebook, made king by its nearly 1.25 billion members worldwide. But are brands having conversations there with …
From time to time we all smash our head against the desk or maybe the keyboard wondering why our posts aren’t read by more people. In our quest to create a headline that will grab a readers attention we often end up create the dreaded “informative” headline that states the facts and leaves the excitement …
I came across this interview with Brian Solis recently and I want to share it with everyone and anyone who may happen upon this blog. What struck me most among a lot of good food for thought was in the last paragraph Solis quotes Tolstoy, “Everyone thinks of changing the world, but no one …