From time to time we all smash our head against the desk or maybe the keyboard wondering why our posts aren’t read by more people. In our quest to create a headline that will grab a readers attention we often end up create the dreaded “informative” headline that states the facts and leaves the excitement somewhere out on Route 66. Why does this happen so often and why is it so hard to create an engaging headline?
I came across this interview with Brian Solis recently and I want to share it with everyone and anyone who may happen upon this blog. What struck me most among a lot of good food for thought was in the last paragraph Solis quotes Tolstoy,
“Everyone thinks of changing the world, but no one thinks of changing himself.”
Small Business Can Depend On Digital Disruptive Innovation Being Here To Stay
It wasn’t too long ago that disruption meant someone making too much noise in a public place, now words like disruption and innovation are part of the conversation within every #smallbusiness. And Digital #disruptiveinnovation has become an enabling term to many businesses but remains a barrier to others. [Read more…] about Digital Disruptive Innovation Is Here To Stay
“When the iPhone was first released, everyone marveled over its amazing simplicity and user experience. The world fell in love, and the mobile industry was changed overnight. Other phones, if they weren’t smartphones, were suddenly viewed as cheap and not very useful.
We have all experienced this same truth at the websites we visit. We inherently equate a great design with an upstanding company and a bad design with a company not quite as reputable or as good.”
John Paul Mains points out in his article one very important fact, Small Business rarely has extra money or people sitting around that can be dedicated to just increasing engagement with customers. Yet for many small businesses this is exactly the area where the most attention needs to be directed.
Mains goes on to suggest 4 areas of testing that may easily bring positive results in your quest of raising customer engagement without breaking the budget. The testing areas he suggests are:
- Playing With Your Fonts
- Increasing Internal Links
- Creating Better Page Headlines
- Changing Page Content Structure
There are many additional tweaks a small business can do to increase visitor engagement and an equal number of benchmarks you can keep an eye on to see how your efforts are progressing. Read the complete post: Raising Customer Engagement.
Starbucks wants its coffee to be the first thing you grab in the morning — from your own kitchen. The Seattle-based coffee chain, which over the last two decades has grown its cozy cafe brand to include thousands of locations on six continents, has plans to introduce branded coffee kiosks, called “Signature Aisles,” to supermarkets across the U.S. in the coming months.
It’s by no means a homerun for the Seattle based coffee company. Grocery stores are known for their cutthroat competition between vendors and as we all know coffee is big business. Starbucks holds some huge cards when it sits down at the table with grocery store buyers but there are many others sitting around the table as well and they too have the buyer ear.
Starbucks customers are known for spending more money on their beans than say the DD crowd and that alone sets the mouths of grocery store buyers watering. If these new kiosks can bring in bigger spenders that spending is bound to spill over into the other aisles of the stores.
“Your page title is known as a ‘meta tag’. It’s something that is not visible on your web page but Google looks for this title tag and it’s one of the most important on page elements for Google. By improving your title this can help improve Google ranking of your post.
When you initially created your blog post you may or may not have created a ‘title tag’. If you have then you can tweak it, if you haven’t then you can create one. If you optimize your title tag this can help move up your post within rankings on Google.”
Ok so your small business is busy pumping out original and creative blog posts to inform your customers and peers about your products and services and about your industry in general. So the big questions is, how do I get more people to see these wonderful blog post?
Ian Cleary has written an article that address just that question.
Starting off with the number one most important part of any post you publish, the title. In addition to what Ian has in his piece I would add to the mix these 3 examples of what a title needs to be if it is to engage a potential customer to read the post.
- Ask A Question – ( Do You Know What You’re Doing?)
- Create Controversy – ( All Fixes Are Wrong Except Mine)
- Create A Statement – ( Pennies Are Best When Shinny)
Great titles need to be a combination of one of the above examples combined with keywords that your user is likely to use. So first figure out what keyword phrase you want to use and then combine it with one of the 3 examples above. Titles need to “Catch A Users Attention.” A dull or sleepy title will not engage and will not lead to people reading your blog post.
and read A Blog Title is Paramount To Success for more about writing titles.