“So, you have opened your own company website. Now what? Of course, all company owners want that their website rank higher in the search engines and more visitors arrive at the site and promote their products and services. But whenever I ask them do they own a blog,
Blogging regularly allows visitors to know more about the company and its products. Suppose you are a new bookselling company-by blogging about your books and about your community, you are more likely to be selected by search engines.”
Every businesses needs a blog. And it’s time for small business to drop the perception that blogging is too time consuming and requires someone on staff that is proficient in writing or requires hiring an expensive outsider to do the writing. Neither of these concerns about implementing a blogging program for your small business needs to be an impediment to getting a blog up and running that your business can be proud of.
Robert Espinosa has written a simple yet incisive article about why evry business needs a blog and how they can find success using blogging as their primary source in their content marketing strategy. He lists six benefits any small business can gain by jumping onto the blogging path.
- Rank Higher Online
- Buildup Your Brand
- Allows You To Show Authority
- Helps You Grow Professioally
- Helps Your Employees Grow Creativly
- Best Marketing Tool For A Limited Budget
Simply speaking, blogging is a nearly perfect tool to help your small business reach a wider audience and stretch your marketing budget further. And a small business blog becomes a permanent source of information that both the search engines and your customers will love.
Over a few decades I’ve come to see that Creativity is not about having good ideas, it’s about taking those ideas and making them into something tangible. Creativity is not a thought but an action of production. And to get to the action of creativity you must first be curious.