Once your website is up and running, and hopefully driving traffic and bringing sales to your business you’ll need to come up with a longterm marketing plan to sustain and grow your business website traffic and customer interaction.
If you as a small business owner follow the 3 Keys for success that is exactly what your business website with achieve, success. The 3 keys to the success of your website are making sure it’s Unique, Useful and Updated. These 3 keys offer you as a business owner an opportunity that most of your competitors pass on and this means if followed faithfully the 3 keys will deliver an even greater opportunity for success.
the 1st key
Unless you’ve set out to completely create a copy of someone’s business you can rest assured you have plenty of material to create a
Your approach, employees, products, services, location, experience, expertise and especially you, are very different than your competitors. All these differences give you an ample supply of information to create and share content and stories that set you apart from all the rest of the ho-hum websites in your niche.
Share with your customers what makes your business unique, show your customers a business they’ll want to give their loyalty and trust to.
2.having no like or equal; unparalleled; incomparable: Bach was unique in his handling of counterpoint.
3.limited to a single outcome or result; without alternative possibilities: Certain types of problems have unique solutions
the 2nd key
The easiest way to create useful content on your business website is to ask your customers what they are looking for, and why they do business with you. If you answer these questions your customers will reward you.
Creating a Useful Website requires building the site for your users and not for yourself. A useful site will include more than just a list of products and services, a useful website will have audio, video and infographics showing the customer how-to get the most out of what you offer.
Just think about it, if you’re answering the questions on your users minds without their having to ask then you’ve taken a giant step ahead of your competitors.
2.of practical use, as for doing work; producing material results; supplying common needs: the useful arts; useful work.
the 3rd key
Consistency is the 3rd key to have a successful business website. Much like tending a garden a website requires regular maintenance and updating.
When a user lands on your website they want to find the best information available to meet their needs, they are not looking for outdated and neglected content. Your user gives you less than 7 seconds to point them to what they are looking for and failing that they’ll visit your competitors website.
Your website is no different than your brick and mortar place of business, if a customer drives up and sees dirty windows, peeling paint or burned-out lights they’ll throw the car into reverse and be on their way.
An Updated Website is telling people you’re not only open for business but you want their business and you’re willing to work for that business.
1.to bring (a book, figures, or the like) up to date, as by adding new
2.Computers. to incorporate new or more accurate information
3.to bring (a person, organization, etc.) up to date on a particular subject:
Thanks to the resource of Dictionary.reference.com for the great definitions of unique,useful and update… The web has many resources as close as a keyword phrase typed into a search box.